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About Blue Nile

For the past 25 years, we’ve been helping millions celebrate the beauty of life’s brightest moments with quality fine jewelry and superior value. Every piece we make is guaranteed for life, contributing to our legacy of excellence and craftsmanship of our U.S. artisan jewelry studio. Discover why our customers make the intelligent choice and explore our wide assortment of premium engagement and fine jewelry without the flashy markup.

Trustworthy, Transparent and Technology-First

The original online jeweler, Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We paved the way for easy online jewelry shopping, offering our customers high-quality diamonds, rings, necklaces, bracelets, earrings, wedding jewelry, an

THE BLUE NILE DIFFERENCE

Breathtaking Diamonds in Every View

Breathtaking Diamonds in Every View

Confidently shop thousands of conflict-free loose diamonds with high-quality 360° images, gemologist-level tools, and detailed diamond grading reports. Easily r

Accessible Luxury For Every Occasion

Accessible Luxury For Every Occasion

With premium gemstone sourcing, first class diamonds and meticulous craftsmanship in our U.S. studios, we offer uncompromising quality without flashy markups. S

Expert Advice and Support

Expert Advice and Support

With our legacy of excellence, you deserve to be next. For 25 years, our customers have been making the intelligent choice, enjoying peace of mind and personali

Lifetime Guarantees, Secure Delivery and 30-Day Returns

Lifetime Guarantees, Secure Delivery and 30-Day Returns

Enjoy informed diamond shopping with our leading selection of responsibly sourced diamonds , high-quality photography and diamond price-match guarantee. We can

Diamond Price-Match Service

Diamond Price-Match Service

Enjoy informed diamond shopping with our famous price-match guarantee.

Legendary Service, 30-Day Returns & More

We're here at your convenience with secure deliveries, 30-day returns and our famous diamond price-match guarantee.

Questions We Get Asked A Lot—and Love Answering

Absolutely! You can create the perfect engagement ring for a unique expression of your love with our custom engagement ring builder . Choose the exact diamond, setting style, band details, metals, and engraving for the perfect ring. Many of our classic engagement ring settings can also be customized with specific center gemstones, diamonds, metals, and engraving.
You will love our selection of beautiful wedding bands , and we can help you create a stunning wedding set—whether it’s a perfect match, a design that complements your engagement ring or the ultimate ring stack.
In addition to our large engagement ring selection, we have a growing assortment of timeless jewelry styles to celebrate any occasion. Discover designs for every taste and style featuring diamonds, pearls or gemstones in your choice of platinum, gold or silver. Some of our bestsellers include brilliant diamond stud earrings , wear-forever tennis bracelets and diamond pavé-set eternity rings . From everyday men’s jewelry to fashionable women’s designs, our fine jewelry collections are sure to imp
You can explore our wide collection of jewelry online or visit one of our local jewelry stores to see some of our most popular designs in person. We also offer one-on-one appointments in our virtual jewelry store to help you find the right selection.
New to diamond buying or engagement ring shopping? Become an expert with our unbiased diamond and jewelry education guides . Additionally, our diamond and jewelry specialists are available to answer all questions. We can help you compare diamonds, choose the perfect setting, find a matching wedding band, select fine jewelry for a milestone gift, find the right ring size —and so much more.
We offer fast, secure shipping with every order. Have your purchase shipped to your chosen address or to our showrooms for easy pickup.
Yes, our non-commissioned diamond and jewelry experts are available to assist with any questions you may have.
Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We have honored our continued commitment to revolutionizing jewelry buying with curated collections of hand-selected diamonds and expertly crafted jewelry, all with high-quality imagery and transparent online shopping tools for confident jewelry shopping.
Though we primarily offer our high-quality collections online, there are also multiple Blue Nile jewelry stores where you can see, touch and try on select pieces.  We offer virtual jewelry shopping appointments for additional at-home assistance in choosing your perfect piece. Meet at your convenience for close-up views of diamonds and jewelry to help with
We offer virtual jewelry shopping appointments for additional at-home assistance in choosing your perfect piece. Meet at your convenience for close-up views of diamonds and jewelry to help with any questions regarding your selections.   Don't see your question answered here? Let us know how we can assist by emailing us or calling us at 1-888-565-764