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Superior Diamond Selection

A billion years in the making, these stones carry a light as lasting and rare as your love story. To assist you in your diamond search we've grouped our diamonds into curated collections based on their unparalleled qualities.

CURATED DIAMONDS

Selected for brilliance, balance, and the way they come alive in real light, these diamonds reflect a more intentional standard of beauty. Explore Blue Nile’s curated assortment of premium diamonds.

DIAMOND DISCOVERY

A versatile portfolio of natural diamonds across every shape, size, and style—each independently certified and selected to meet Blue Nile’s trusted standards. Designed to make finding the right diamond feel easy, confident, and beautifully within reach.

POPULAR CATEGORIES

DESIGN YOUR OWN ENGAGEMENT RING

DESIGN YOUR OWN ENGAGEMENT RING

Your love story is unique, and your engagement ring should be too.

DESIGN YOUR OWN EARRINGS

DESIGN YOUR OWN EARRINGS

Make every moment special with earrings designed by you.

DESIGN YOUR OWN PENDANT

DESIGN YOUR OWN PENDANT

Create your perfect diamond pendant in a stunning setting.

DIAMOND ESSENTIALS JEWELRY

DIAMOND ESSENTIALS JEWELRY

Discover timeless designs and statement diamond jewelry pieces.

The Guide to Diamond Excellence

Buying a diamond starts by understanding the unique characteristics of each stone. After all, no two diamonds are the same. To help you make sense of shopping for these timeless gems, diamonds are graded off the 4Cs—cut, color, clarity, and carat weight. The 4Cs of diamonds impact a stone's beauty and value.

ABOUT THE 4CS

CUT

CUT

Cut refers to how well-proportioned a diamond's dimensions are, including its balance and brilliance.

COLOR

COLOR

Diamond color refers to how colorless a diamond is. Colorlessness is a desirable feature in most diamonds.

CLARITY

CLARITY

Clarity assesses small imperfections within a diamond.

CARAT

CARAT

Carat measures a diamond's weight, not its size.

DID YOU KNOW?

Beyond the traditional 4Cs, we believe the fifth C is Confidence—knowing your diamond has been thoughtfully selected for exceptional beauty, craftsmanship, and lasting value.

WHY BLUE NILE DIAMONDS?

EXPERT ADVICE AND SUPPORT

EXPERT ADVICE AND SUPPORT

Our knowledgeable Diamond & Jewelry Consultants are here to offer expert guidance.

RESPONSIBLE SOURCING

RESPONSIBLE SOURCING

As a leader in transparency, Blue Nile pursues responsible practices.

SUPERIOR QUALITY

SUPERIOR QUALITY

From rare carat weights to exceptional quality, an exquisite selection.

DIAMOND UPGRADE PROGRAM

DIAMOND UPGRADE PROGRAM

A lifetime diamond upgrade program on all IGI and GIA-graded diamonds.

VISIT US IN STORE

Experience personalized guidance, curated selections, and one-on-one service as you explore exceptional diamonds and handcrafted jewelry at your own pace.

Top Questions and Answers About Diamonds

The 4Cs are the four quality factors used to evaluate every diamond: cut , color , clarity , and carat weight . Cut is the most critical of the four, determining how well the diamond reflects light and how much it sparkles regardless of its size or color grade. Color measures how white or yellow-tinted the stone appears, clarity refers to the presence of internal or surface imperfections, and cara
Conflict-free diamonds are diamonds that have been sourced and traded without financing armed conflict or human rights abuses. The Kimberley Process Certification Scheme, established in 2003, is the international standard that regulates the trade of rough diamonds to prevent the flow of conflict stones into the global market. Blue Nile is committed to responsible sourcing and only works with suppl
A loose diamond is a certified stone sold on its own, without any setting or mounting, giving you complete control over every quality factor before committing to a design. A set diamond comes already mounted in a specific ring, pendant, or earring setting, which is a convenient option if you love the complete piece as shown.  Buying loose is the better path when you want to prioritize a specific c
Diamond shape refers to the outline of the stone, and each shape carries a distinct character and light performance. Round brilliant is the most popular shape by a significant margin, optimized for maximum light return and brilliance. Fancy shapes include oval , cushion, emerald, pear, princess, radiant, asscher, marquise, and heart, each offering a different aesthetic and typically a lower price
Loose diamonds are individual certified diamonds sold without a setting, allowing you to select the exact stone you want before pairing it with the mounting of your choice. Buying loose gives you full control over each quality factor independently — you choose the cut, color, clarity, and carat weight that best fits your budget, then select the setting separately. Blue Nile offers one of the large
The best place to buy a diamond is from a retailer that provides independent certification, transparent pricing, detailed stone photography, and a clear return policy. Blue Nile has been a trusted diamond retailer since 1999, offering certified diamonds with GIA and IGI grading reports, a 30-day return policy, and a diamond price-match guarantee. You can shop online from our full inventory at any
Round diamonds are by far the most popular shape, accounting for the majority of diamond sales across engagement rings and diamond jewelry. Their symmetrical cut is optimized to maximize light return, making them the most brilliant option available regardless of carat size. Among fancy shapes, oval and cushion cut diamonds have seen the strongest growth in recent years, driven by their elongated a
A certified diamond is a diamond that has been independently evaluated and graded by a recognized gemological laboratory, with all quality grades documented in a grading report. The two most respected certifying bodies are the Gemological Institute of America (GIA) and the International Gemological Institute (IGI), both of which assess a diamond's cut, color, clarity, and carat weight using standa
Buying loose diamonds starts with understanding the 4Cs and setting a clear budget before browsing. Use our diamond search to filter by shape, cut, color, clarity, and carat weight, and review the certification details and photography for each stone before shortlisting. Once you've selected your diamond, you can pair it with a setting of your choice to create a complete ring, pendant, or earrings,
Diamonds work across every jewelry category, and the best pairings come down to personal style and the occasion. Diamond stud earrings paired with a diamond pendant necklace is the most classic combination, offering a complete look that works from casual to formal. Diamond tennis bracelets complement both engagement rings and standalone diamond rings, while diamond hoop earrings add versatile spar
Diamonds are set into jewelry using a variety of techniques depending on the design and the level of protection required for the stone. Prong settings use small metal claws to hold the diamond in place while maximizing light exposure, making them the most popular choice for engagement rings and diamond pendants. Bezel settings wrap the diamond in a continuous band of metal for a more secure, moder
The most reliable way to confirm a diamond is real is to purchase from a reputable retailer and request an independent grading report from GIA or IGI, which certifies the stone's authenticity alongside all quality grades. A professional jeweler can also perform a thermal conductivity test on the stone, which is the most accurate non-destructive method for distinguishing real diamonds from simulant
Yes, buying diamonds online is safe when you purchase from a reputable retailer that provides independent certification, secure payment processing, and a transparent return policy. Blue Nile has operated as a trusted online diamond retailer since 1999, with every purchase backed by independent GIA or IGI grading reports, free insured shipping, a 30-day return policy, and a diamond price-match guar
Yes, Blue Nile's diamond search filter lets you select any certified loose diamond from our inventory and pair it with your choice of setting, metal, and style to create a fully custom piece. This applies across engagement rings, custom diamond earrings , and custom diamond pendants , with no added design fees beyond the cost of the diamond and setting themselves. For more complex or fully bespoke